Seratti Group

Introduction
The Seratti Group offers a wide array of research services, and has extensive experience using multidisciplinary methods and tools to uncover and deliver both strategic and tactical insight.

Research Areas
The Seratti Group's depth and breadth of experience ranges across all types of customer and business initiatives, including interactive and traditional media, business and strategy planning, and product development.

Interactive

Website evaluation
Can cover needs assessments, feature set prioritization, creative/messaging concepting and usability testing.
Software application development and evaluation
Specific attention is paid to HCI (human computer interaction) principles.

Brand Development and Awareness

Identity development
Focus is on identifying, understanding and developing or refining creative and communication elements that affect customers perception of a clients brand
Brand building and positioning
Goal is to inform the development or extension of a brand's image with a view to creating long-term benefits for brand awareness and brand value.

Products and Services

Needs assessment
Focus is on understanding the existence or depth within a customer base for a specific product or service offering.
Concept test
Research participants are exposed to verbal and/or pictorial representation of items such as creative concepts, product prototypes or advertisements, and reactions are recorded and analyzed.
Packaging
Creative concepts and usability considerations for a product wrapper or container are evaluated and analyzed.
Service evaluation
Customers expectations and opinions about the quality of goods or services in relation to price paid are measured and evaluated.

Communications

Copy test
Encompasses a variety of methods for evaluating individual elements of an overall larger creative piece, or the entirety of the piece itself, to determine impact and effectiveness.
Media analysis
Refers to the investigation into the relative effectiveness and costs of using various advertising media in a marketing campaign.



Qualitative Research Quantitative Research Usability testing	Introduction The Seratti Group offers a wide array of research services, and has extensive experience using multidisciplinary methods and tools to uncover and deliver both strategic and tactical insight. Research Areas The Seratti Group's depth and breadth of experience ranges across all types of customer and business initiatives, including interactive and traditional media, business and strategy planning, and product development. Interactive Website evaluation Can cover needs assessments, feature set prioritization, creative/messaging concepting and usability testing. Software application development and evaluation Specific attention is paid to HCI (human computer interaction) principles. Brand Development and Awareness Identity development Focus is on identifying, understanding and developing or refining creative and communication elements that affect customers perception of a clients brand Brand building and positioning Goal is to inform the development or extension of a brand's image with a view to creating long-term benefits for brand awareness and brand value. Products and Services Needs assessment Focus is on understanding the existence or depth within a customer base for a specific product or service offering. Concept test Research participants are exposed to verbal and/or pictorial representation of items such as creative concepts, product prototypes or advertisements, and reactions are recorded and analyzed. Packaging Creative concepts and usability considerations for a product wrapper or container are evaluated and analyzed. Service evaluation Customers expectations and opinions about the quality of goods or services in relation to price paid are measured and evaluated. Communications Copy test Encompasses a variety of methods for evaluating individual elements of an overall larger creative piece, or the entirety of the piece itself, to determine impact and effectiveness. Media analysis Refers to the investigation into the relative effectiveness and costs of using various advertising media in a marketing campaign.