Seratti Group

The Seratti Group tailors each project to the client's specific requirements, making recommendations regarding the appropriate approach and methodology to employ in order to meet the project's research and informational objectives.

Qualitative: Traditional

Qualitative Research helps uncover information too complex or cost-prohibitive to quantify, such as subjective opinions and value judgments, which are typically unearthed during interviews or discussion groups.

In-depth interviews
Interviews are most often lengthy, one-on-one structured conversations, examining in detail a consumer's views about an issue, product or service.
Dyads and Triads
A procedure in which 2-3 research participants are interviewed simultaneously.
Mini-groups
A procedure in which 4-5 research participants take part in a group discussion.
Focus groups
A procedure in which 8-10 research participants take part in a group discussion. A typical example might consist of a group of sample customers who are brought together into a discussion to measure their responses to a marketing stimulus pertaining to a new brand or product.
Mystery shopping
Helps provide businesses with an unbiased opinion of how they are perceived by their customers. Objective is to improve the customer shopping experience, thereby increasing sales and customer loyalty.
Ethnography
Ethnography is a form of research focusing on the sociology of meaning through close field observation of sociocultural phenomena. The process is intended to reveal common cultural understandings related to the specific phenomena under study.

Qualitative: Interactive

The use of technologies such as the Internet, electronic data exchange and industry extranets to streamline business transactions

Online focus groups
Similar to traditional focus groups, with the discussion taking place virtually through moderated online "chat rooms."
Online bulletin boards
Participants are recruited online and asked to respond to a series of questions during a fixed time span. A moderator may or may not be periodically present in order to answer or respond to questions raised by the participants.
User and Usability testing
Can be conducted at any or all stages within a website, device or software interface design and development initiative. Primary goal is to benchmark, measure and understand the success or failure of a customer to complete his or her desired usage or interaction objectives.



Qualitative Research Quantitative Research Usability testing	The Seratti Group tailors each project to the client's specific requirements, making recommendations regarding the appropriate approach and methodology to employ in order to meet the project's research and informational objectives. Qualitative: Traditional Qualitative Research helps uncover information too complex or cost-prohibitive to quantify, such as subjective opinions and value judgments, which are typically unearthed during interviews or discussion groups. In-depth interviews Interviews are most often lengthy, one-on-one structured conversations, examining in detail a consumer's views about an issue, product or service. Dyads and Triads A procedure in which 2-3 research participants are interviewed simultaneously. Mini-groups A procedure in which 4-5 research participants take part in a group discussion. Focus groups A procedure in which 8-10 research participants take part in a group discussion. A typical example might consist of a group of sample customers who are brought together into a discussion to measure their responses to a marketing stimulus pertaining to a new brand or product. Mystery shopping Helps provide businesses with an unbiased opinion of how they are perceived by their customers. Objective is to improve the customer shopping experience, thereby increasing sales and customer loyalty. Ethnography Ethnography is a form of research focusing on the sociology of meaning through close field observation of sociocultural phenomena. The process is intended to reveal common cultural understandings related to the specific phenomena under study. Qualitative: Interactive The use of technologies such as the Internet, electronic data exchange and industry extranets to streamline business transactions Online focus groups Similar to traditional focus groups, with the discussion taking place virtually through moderated online "chat rooms." Online bulletin boards Participants are recruited online and asked to respond to a series of questions during a fixed time span. A moderator may or may not be periodically present in order to answer or respond to questions raised by the participants. User and Usability testing Can be conducted at any or all stages within a website, device or software interface design and development initiative. Primary goal is to benchmark, measure and understand the success or failure of a customer to complete his or her desired usage or interaction objectives.