Seratti Group

Quantitative data collection efforts are standardized in order to eliminate inconsistencies or errors in interpretation. Because it is possible to collect responses from large groups of participants and statistically analyze amassed responses, these types of studies can aid in forecasting. Commonly employed techniques include:

Attitudes and awareness
Advertising or other promotional activity (e.g. public relations) whose primary purpose is to increases general knowledge of the company, and to make people feel more positive towards it
Brand positioning
Positioning is how a product appears in relation to other products in the market
Price elasticity
Price elasticity of demand measures the responsiveness of a change in demand for a product following a change in its own price
Perceptual mapping and positioning
A graphics representation of the perceived relationships among elements in a set, where the elements could be brands, services, or product categories.
Mall intercept
A survey conducted in a retail area that involves approaching shoppers and asking them to participate.

Additional Services

In addition to designing and conducting research studies with external groups of people, The Seratti Group can also help clients elicit meaningful information from within their own organizations.

Facilitation

Strategic planning
Designed to help create a vision of the future that produces a mission statement umbrella focusing the organization's effort toward short-term decisions and long-term goals.
Ideation
Designed to generate alternative solutions to a problem from a knowledgeable group. During the session, no criticism is allowed nor are suggestions ridiculed; combinations and variations of suggested solutions are sought.
Conflict resolution
Sessions are designed to help surmount obstacles by using a proprietary combination of guided discussion exercises and communication modeling techniques.



Qualitative Research Quantitative Research Usability testing	Quantitative data collection efforts are standardized in order to eliminate inconsistencies or errors in interpretation. Because it is possible to collect responses from large groups of participants and statistically analyze amassed responses, these types of studies can aid in forecasting. Commonly employed techniques include: Attitudes and awareness Advertising or other promotional activity (e.g. public relations) whose primary purpose is to increases general knowledge of the company, and to make people feel more positive towards it Brand positioning Positioning is how a product appears in relation to other products in the market Price elasticity Price elasticity of demand measures the responsiveness of a change in demand for a product following a change in its own price Perceptual mapping and positioning A graphics representation of the perceived relationships among elements in a set, where the elements could be brands, services, or product categories. Mall intercept A survey conducted in a retail area that involves approaching shoppers and asking them to participate. Additional Services In addition to designing and conducting research studies with external groups of people, The Seratti Group can also help clients elicit meaningful information from within their own organizations. Facilitation Strategic planning Designed to help create a vision of the future that produces a mission statement umbrella focusing the organization's effort toward short-term decisions and long-term goals. Ideation Designed to generate alternative solutions to a problem from a knowledgeable group. During the session, no criticism is allowed nor are suggestions ridiculed; combinations and variations of suggested solutions are sought. Conflict resolution Sessions are designed to help surmount obstacles by using a proprietary combination of guided discussion exercises and communication modeling techniques.